Since blowing out one’s 160th birthday candles is no small feat, the department store in central Paris let their customers know. In a single minute 4uatre explains the DNA and strength behind BHV/Marais. A departure from overly formatted videos, this clip conveys the store’s spirit in an upbeat way. It has been incorporated into BHV/Marais’s global presence – shown at the Great Exhibition tracing the department store’s history, and several other events. And since such a significant anniversary should at least be celebrated throughout the year, it has also been cut for video sound bites for social media and the store’s electronic billboards.
In short, a catchy clip worthy of praise.