RCI Bank is a partner to the Renault-Nissan brands alliance. For this major automobile group, the world is only getting more and more mobile and digital. In response to that, RCI Bank reshaped itself to become RCI Bank and Services, a reference in auto-mobilty services.
4uatre guided this transformation by creating a brand platform, with its visual and verbal codes – mostly visible on their new website, entirely created by the agency – and by developing appropriation tools for the team members, paired with a day to day partnership with the brand. RCI Bank and Services settled in 36 countries with 3 100 staff members, and counting. A successfully done rebranding, right across the board.
