Galeries Lafayette

  • brand management
  • publishing
  • verbal identity
  • motion
  • strategy
galeries lafayette logo

4uatre accompagne le renouveau de la marque Galeries Lafayette

When a centenarian institution, creator of the corner store concept and ambassador of the chic à la française, decides to reinvent itself, nothing is left to chance! For a successful transformation, Galeries Lafayette decided to get their 12 000 employees on board. 4uatre built a 12 month internal roll-out programme to release and spread the new brand platform while creating a collective excitement for the new visual identity.

galeries lafayette cahiers

Besides, we also imagined and directed a short film to present the Galeries Lafayette Group to all the involved parties (internal, external, French and international)

galeries lafayette magasin

Videos, goodies, games, intranet, exhibition, brand book and more, allowed each and every one to better understand and support the strategy.

galeries lafayette logo branding 4uatre
galeries lafayette logo branding 4uatre
pictos 4uatre design Galeries Lafayette
galeries lafayette pictogrammes

Brand book

galeries lafayette logo branding 4uatre

Guidelines

galeries lafayette logo branding 4uatre
galeries lafayette logo branding 4uatre
galeries lafayette logo branding 4uatre

Le Grand Mag

galeries lafayette magazine
galeries lafayette magazine

We assisted with the revision of their own brands Jodhur (strategy, visual identity) and Comptoir GL (strategy, name, visual identity)

galeries lafayette comptoir gl
galeries lafayette JODHPUR

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