• visual identity
  • verbal identity
  • strategy
key visual ELF 50 ans

The mechanics of passion

In 2017, 4uatre celebrates the 50th anniversary of ELF alongside TOTAL LUBRICANTS, with a campaign that will carry the event throughout the year, both internally and externally, in France and abroad.

For this unique occasion, the agency has directed its search towards the brand’s emblematic values: passion, performance and technological expertise.

These pillar values have been expressed for a half-century through Elf’s product innovations and a real commitment for motor sports. They deserved an equally impacting graphic universe.

4uatre created the “mechanics of passion” : a baseline, a concept, a claim. All of them revolve around a special anniversary emblem, itself inspired by the brand’s logotype.

A vibrant campaign, inviting all engine passionates and car racing lovers to join the human and technical ELF adventure. A well thought campaign including posters, press covering, motion, events, …

timeline mécanique de la passion ELF 50
visuel ELF 50 ans
gif logo cas ELF 50 ans
affiche ELF 50 ans
affichage in situ ELF 50 ans
branding, agence, elf, 50 ans, anniversaire,
affiches ELF 50 ans
place branding ELF 50 ans
place branding ELF 50 ans
F1 elf 50 ans
t-shirt ELF 50 ans
label goodies elf 50 ans
cartes elf 50 ans
elf 50 ans
elf 50 ans
elf 50 ans
logo elf 50 ans

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