Tesca

  • digital
  • visual identity
  • motion
  • naming
  • strategy

Challenge creativity

Creativity, Innovation and global presence for car manufacturers: how to showcase the values and ambitions of the Group, expert in Textile & Seats Components manufacture?
This is the challenge 4uatre took with the creation of a new name, short and mnemonic, directly inspired by the company’s core business (Textiles & Seats Components). With a powerful meaning, it reveals a dynamic and accessible brand, on every market.
The agency undertook the brand’s complete rebranding, which translates on motion and digital material, supported by a powerful brand platform: “Challenge Creativity”. The visual identity, inspired by the brand’s flexibility, and the logotype, whose lettering refers to technical innovation, symbolize Tesca’s quest for perfection in terms of design, comfort and security.

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