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ELF

  • visual identity
  • verbal identity
  • strategy

The mechanics of passion

In 2017, 4uatre celebrates the 50th anniversary of ELF alongside TOTAL LUBRICANTS, with a campaign that will carry the event throughout the year, both internally and externally, in France and abroad.

For this unique occasion, the agency has directed its search towards the brand’s emblematic values: passion, performance and technological expertise.

These pillar values have been expressed for a half-century through Elf’s product innovations and a real commitment for motor sports. They deserved an equally impacting graphic universe.

4uatre created the “mechanics of passion” : a baseline, a concept, a claim. All of them revolve around a special anniversary emblem, itself inspired by the brand’s logotype.

A vibrant campaign, inviting all engine passionates and car racing lovers to join the human and technical ELF adventure. A well thought campaign including posters, press covering, motion, events, …

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