Awwwards

Renault Sport

  • visual identity
  • motion
  • strategy

Racing the brand

How to strengthen the image of the 1st French car manufacturer in the competitions worldwide and to value the brand’s sports cars range ? 

A challenge that 4uatre took up by diving into the essence of Renault to conceive a strong sign, bearing at the same time the legacy and the long-term strategy of the diamond brand. This label, which capitalizes on the acronym « R.S. », synonym for sportsmanship, comes actually to strengthen the link with the big patrimonial brand Renault. The visual universe for its part, could not be otherwise than dynamic and impacting, vibrating and intense, as the race. It reflects the passion of teams and audience and spreads out from the circuits to the roads, from the paddocks to the social networks !

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