OFF Paris Seine

  • visual identity
  • place branding
  • strategy

The boat that rocked

A brand new hotel just docked on the Quai Austerlitz. Built on a 650 tons barge resting on floats, this 3 star establishment is a real alien to the hotel world. An atypical place means a unique branding for Elegancia, who aims at developing the concept in several capital cities. Positioning, name (with Joosnabhan), visual identity: 4uatre rises to the challenge.

Taking over the Seine means discovering a side of the city, breaking one’s habits and day to day routine. This is why the place’s identity is built on double meanings, positive waves, simple colours and flashes of light. We could go on about it but the best would be to come on board for a drink, a dive in the swimming pool or a night craddled by the Seine…

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RCI Bank and Services

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RCI Bank and Services

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Tribord

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