FDJ

  • brand management
  • publishing
  • visual identity
  • motion
identité voeux carte de voeux 2017 FDJ

Get lucky

When FDJ decide to rethink its visual universe to serve its brand platform, it makes a strong, bubbly and colorful identity!

4uatre wanted the brand to fall within its custumer’s life, so that every intervention would be unique and magic.
Pop colors for freshness, energetic visual and the Lucky Touch are FDJ’s new look on the daily life.

La Chance, FDJ’s new font has also been designed to be round and smiling, so as to match with the new identity.
We expanded the font with 3 brushes with spontanious layout.

As many ingredients to get Lucky.

picto FDJ nouvelle identité
nouvelle identité FDJ icono et picto lucky touch
font typographie fdj 4uatre
font typographie fdj 4uatre
FDJ-Gif-MOTS (1)
nouvelle identité couleurs
nouvelles couleurs FDJ française des jeux - 4uatre
nouvelles couleurs FDJ française des jeux - 4uatre
touche de magie FDJ
pictos FDJ
pictos FDJ
déclinaisons supports identité FDJ 2017
print FDJ simulation
4_CAS_1920x1080-14
affichage simulation FDJ
4_CAS_1920x1080-20
identité voeux carte de voeux 2017 FDJ

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