Bring the new restaurant concept of la Belle-iloise to life by building its name, its manifesto and its visual identity. Preserve the roots and bring the brand towards tomorrow. That was our challenge. To achieve this, we went back to the very source of the brand : Quiberon, the Hilliet family, their memories, their savoir-faire… A complete immersion that allowed us to build a whole universe anchored in tradition, conviviality and modernity.
A branding that conveys la Belle-iloise’s mark from the cannery to the dish of the day… Dinner is served!