We are 4uatre

Passionates, combatives, enthusiasts, we are 4uatre: a team of multiple and varied talents, guided by a common goal, to push brands further. Since 2002, we have grown our financial independence as well as our free mind. We handle projects from strategy to roll-out, with comprehensive ideas and an attention to the smallest detail. Every day, project after project, brand after brand, we deliver an inspired branding, built to last, on time and with a smile.

Our vision

We go beyond design. We work on all aspects of a brand to make them key value drivers for companies. Economic drivers, but not only. We think about brands as triggers for socio-cultural changes, drivers of pop culture. For each creation, each strategy, we think of our clients’ customers, all of those who will live with our brands, those who will adopt them, who will see them at home and on the streets. Those who will love them and change them.

Our method

We are young but we were not born yesterday, we know the significant theories and we believe that the answers also lie in the field. As curious beings, we draw our inspiration from everywhere to work on a brand’s three pillars : sense, appearance and experience.


Ideas driving the brand


Codes expressing those ideas


Proofs we deliver at the end

Our crafts


  • positionning
  • brand platform
  • architecture
  • offers marketing
  • brand expansion


  • visual identity
  • territory and applications
  • guidelines
  • animation
  • digital


  • brand / offer naming
  • baseline
  • editorial strategy
  • guidelines
  • content writing

Touch points

  • UX
  • UI
  • points of sale
  • customer journey
  • volume


  • workshop
  • tool box
  • internal culture
  • roll-out tools
  • website dedicated to the brand

Our clients

  • Alinéa
  • Auchan
  • Bleecker Group
  • Carlyle Group
  • Coreff
  • Dassault systèmes
  • Decathlon
  • ECV
  • Elior
  • Emerige
  • FDJ
  • Galeries Lafayette
  • HSBC
  • Iperia
  • Keolis
  • Krys
  • Look Voyages
  • L'Oréal
  • Médiamétrie
  • Prisma Media
  • Prologis
  • RCI Bank and Services
  • Reed Expositions
  • Renault
  • Smile
  • SNCF
  • Total